The Clock that Had no Hands

The Clock that Had no Hands

The Clock that Had no Hands - And Nineteen Other Essays About AdvertisingEvery effort has been made...
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SKU: gb-29562-ebook
Product Type: Books
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Author: Kaufman, Herbert,1878-1947
Format: eBook
Language: English
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The Clock that Had no Hands

The Clock that Had no Hands

$19.99 $9.99

The Clock that Had no Hands

$19.99 $9.99
Author: Kaufman, Herbert,1878-1947
Format: eBook
Language: English

The Clock that Had no Hands - And Nineteen Other Essays About Advertising

Every effort has been made to replicate this text as faithfully as possible, including inconsistencies in spelling and hyphenation; changes (corrections of spelling) made to the original text are marked like this. The original text appears when hovering the cursor over the marked text. Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. He has no way of recording his movements. He can no more expect a twentieth century success with nineteenth century methods, than he can wear the same sized shoes as a man, which fitted him in his boyhood. His father and mother were content with neighborhood shops and bobtail cars; nothing better could be had in their day. They were accustomed to seek the merchant instead of being sought by him. They dealt around the corner in one-story shops 4which depended upon the immediate friends of the dealer for support. So long as the city was made up of such neighborhood units, each with a full outfit of butchers, bakers, clothiers, jewelers, furniture dealers and shoemakers, it was possible for the proprietors of these little establishments to exist and make a profit. ......Buy Now (To Read More)

Product details

Ebook Number: 29562
Author: Kaufman, Herbert
Release Date: Aug 1, 2009
Format: eBook
Language: English

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