The Co-Creation Paradigm by Ramaswamy, Venkat
The Co-Creation Paradigm by Ramaswamy, Venkat

The Co-Creation Paradigm

A fundamental shift is underway that will change how we conceive of value. In an era of...
$100.43 AUD
$100.43 AUD
SKU: 9780804789158
Product Type: Books
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Author: Venkat Ramaswamy
Format: Hardcover
Language: English
Subtotal: $100.43
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The Co-Creation Paradigm by Ramaswamy, Venkat

The Co-Creation Paradigm

$100.43
The Co-Creation Paradigm by Ramaswamy, Venkat

The Co-Creation Paradigm

$100.43
Author: Venkat Ramaswamy
Format: Hardcover
Language: English
Description

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders--from customers and employees to suppliers, partners, and citizens at large--as co-creators.

Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop win more-win more strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of business as usual.



Author: Venkat Ramaswamy, Kerimcan Ozcan
Publisher: Stanford Business Books
Published: 04/09/2014
Pages: 360
Binding Type: Hardcover
Weight: 1.37lbs
Size: 9.24h x 6.40w x 0.99d
ISBN: 9780804789158


Review Citation(s):
Choice 09/01/2014 pg. 125

About the Author
Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation. Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at www.cocreationparadigm.com.
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