The Domino's Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution

Imagine if you were there, taking notes, as a small pizza joint became one of the most...
$41.37 AUD
$41.37 AUD
SKU: 9781400232734
Product Type: Books
Please hurry! Only 702 left in stock
Author: Marcia Layton Turner
Format: Paperback
Language: English
Subtotal: $41.37
The Domino's Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution by Turner, Marcia Layton

The Domino's Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution

$41.37

The Domino's Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution

$41.37
Author: Marcia Layton Turner
Format: Paperback
Language: English

Imagine if you were there, taking notes, as a small pizza joint became one of the most successful restaurants in the world. The Domino's Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today.

As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, paved in industry-leading profits. In February 2018, according to Ad Age, Domino's unseated Pizza Hut to become the largest pizza seller worldwide in terms of sales.

Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first. For the first time, the adaptable strategies behind the rise and dominance of Domino's are outlined in these pages.

Through the story of the Domino's, you'll learn:

  • How to create meaningful innovation without changing the core of the product that people already love.
  • How to recognize and take advantage of unique opportunities to alleviate your customers' pain points.
  • How to grow a company by taking a holistic approach to the business.
  • And, the importance of delivering a quality experience that will keep customers calling for more.


Author: Marcia Layton Turner
Publisher: HarperCollins Leadership
Published: 09/06/2022
Pages: 224
Binding Type: Paperback
Weight: 0.45lbs
Size: 8.00h x 5.30w x 0.80d
ISBN: 9781400232734

About the Author
Turner, Marcia Layton: -

Marcia Layton Turner, MBA is an award-winning business writer, ghostwriter, and senior writer at Kevin Anderson & Associates. In addition to being a contributor at Forbes.com, she has written for Businessweek, Entrepreneur, US News & World Report, Black Enterprise, and dozens of others. She helps CEOs, entrepreneurs, and business owners tell their stories.



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