The Founder's Creed: Forge Unshakable Belief and Dominate Your Markets

THIS BOOK IS A WEAPON.

You feel it in your gut: your company is a rocket ship waiting to ignite. But instead of hyper-growth, you are fighting internal friction, endless debates, and slow decisions. The market is buying what you are building, but every day feels like a grind.

You need a playbook.

Military strategists, world-class coaches, and Silicon Valley VCs often point to the OODA loop (Observe, Orient, Decide, Act)-a battle-proven framework for agile decision-making. But there is another force that separates billion-dollar exits from quiet failures: Belief.

It is the "B" that comes first, before you can truly leverage the OODA loop.

The Founder's Creed is not about positive thinking. It is about harnessing your conviction to power your execution. This book shows you how to close the "Belief Gap"-the dangerous distance between your internal vision and your team's execution-and transform your company into an unstoppable force.

Using the proprietary BOODA Doctrine(TM), Patrick J. Sweeney II provides the systems to:

• FORGE a unified team of true believers who execute with ferocious speed and effectiveness across any border.
• BUILD a decision-making engine that makes you faster and smarter than any rival.
• TRANSFORM your personal conviction into your company's most lethal, scalable asset.

If you want to build a Unicorn, stop trying to manage a business. Start leading a movement. The BOODA Doctrine is the how. Your Belief is the why.

Author: Patrick J. Sweeney
Publisher: Odin Air LLC
Published: 04/01/2026
Pages: 216
Binding Type: Hardcover
Weight: 1.01lbs
Size: 9.00h x 6.00w x 0.63d
ISBN: 9798218889296

About the Author
Sweeney, Patrick J.: - Patrick J. Sweeney II is a Wall Street Journal Best-Selling Author, 5x CEO, and Venture Capital Operating Partner dedicated to engineering the "Hyper-Growth Engine" for venture-backed companies. Currently serving as an Operating Partner at several venture firms, Patrick leverages three decades of experience in data infrastructure, AI/ML operations, IoT, block chain and digital transformation to help portfolios de-risk investments and maximize value.He is the creator of the BOODA Doctrine(TM), a battle-tested operational framework designed to help founders navigate the complexities of scaling and bridge the gap between product-market fit and sustainable expansion. His upcoming book, The Founder's Creed (February 2026), codifies this approach, teaching founders how to build unshakable belief and execute with speed to dominate their markets.An active angel investor with over 60 investments-including unicorns like Virta Health, ShipBob, and Rappi-and twelve (12) patents to his name, Patrick combines servant leadership and hard operational data with the neuroscience of performance. His previous book, Fear is Fuel, explores the psychology of courage, a trait he embodies as an adventurer who is the only person to have mountain biked Mount Kilimanjaro, Mount Elbrus and Everest Basecamp. He was second in the 1996 Olympic trials in rowing and has produced award-winning adventure documentaries.A graduate of the University of Virginia's Darden School of Business, University of New Hampshire and MIT's summer school, Patrick has served as Chairman for the Young Presidents' Organization (YPO) Sports & Entertainment Network. He focuses on building high-performance executive teams and leading digital transformations to create unassailable market advantages.