The Job Is Easy the People Are Not

Author: Loredana Padureah,Charles Fine,Julio Volpp
Publisher: Nexa
Published: 09/15/2026
Pages: 154
Binding Type: Paperback
Weight: 0.47lbs
Size: 9.00h x 6.00w x 0.36d
ISBN: 9798998075605

About the Author
Padureah, Loredana: - "Prof. Loredana Pădurean teaches at Northeastern University's D'Amore-McKim School of Business in Boston, where she was named teacher of the year in 2026 and won the award for innovation and excellence in 2023 for her method of teaching with artificial intelligence through comic books. She has taught in MIT Sloan's executive programs for over a decade, the place where she tested many of the theories she writes about, on innovation and on leadership. She has been a senior associate dean at the Asia School of Business in Kuala Lumpur, the school founded by MIT Sloan; a hotelier in Switzerland, where she did everything from cleaning rooms to working as a pizzaiola; and the doctoral student who took over a bankrupt ski resort and turned it into a case study in success. She has taught in India at the Indian School of Business, worked in transport and construction in Romania. With over 500 global speaking engagements under her belt, Loredana's public speaker style is described as "electrifying" and "unapologetically unconventional". She has stood on more than five hundred stages around the world, from Peru to Australia and Hong Kong, alongside names like Oprah Winfrey, Steve Wozniak, Bob Geldof, and Seth Godin.Loredana is the author of the smart skills concept - the ten skills in this book - the co-author of the Brazilian edition of - O Trabalho é Fácil, as Pessoas Não, and of the "nail it, scale it, sail it" formula from the book she wrote with Charles Fine of MIT Sloan. With the smartxsharp team, she brings the workshops at the back of this book into organizations."Fine, Charles: - Charles Fine is the Chrysler Leaders for Global Operations Professor of Management at the MIT Sloan School of Management. Between 2015 and 2022 he served as CEO, President, and Dean of the Asia School of Business (in Kuala Lumpur), established in collaboration with MIT Sloan.He wrote Clockspeed: Winning Industry Control in the Age of Temporary Advantage (Perseus Books, 1998) and Faster, Smarter, Greener: The Future of the Car and Urban Mobility (MIT Press, 2017), and, together with Loredana Pădurean, Nail It, Scale It, Sail It.He studied mathematics and management at Duke University, then earned a master's in operations research and a doctorate in business administration at Stanford. He spends a lot of time in the mountains and on his bicycle, and believes, above all, that every advantage is temporary.Volpp, Julio: - "Júlio Volpp is the founder of CHROMA Leadership School and the co-author of the Brazilian edition of the book you are holding - O Trabalho é Fácil, as Pessoas Não. He also wrote Ninguém se importa até saber o quanto você se importa - "Nobody cares until theyknow how much you care."He has been a vice-president and CEO in the Brazilian financial market and has served on the boards of public and private companiesin Brazil, as well as on the advisory boards of global companies.He holds a master's and a doctorate in business administration and is a graduate of the EPGM program at MIT Sloan - where he met Loredana, and where this collaboration began, three continents and three languages ago. With the right people, it turns out, the job really is easy."