The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers

No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes...
$28.18 AUD
$28.18 AUD
SKU: 9781463665005
Product Type: Books
Please hurry! Only 408 left in stock
Author: Lloyd E. Corder
Format: Paperback
Language: English
Subtotal: $28.18
10 customers are viewing this product
The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers by Corder, Lloyd E.

The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers

$28.18

The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers

$28.18
Author: Lloyd E. Corder
Format: Paperback
Language: English
No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers.

Author: Lloyd E. Corder
Publisher: Createspace Independent Publishing Platform
Published: 07/15/2011
Pages: 140
Binding Type: Paperback
Weight: 0.37lbs
Size: 8.50h x 5.51w x 0.30d
ISBN: 9781463665005

About the Author
Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers.


This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products