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The Return on AI: From Promise to Profit in the Age of Intelligent Business
Get your copy today and start turning AI initiatives into real business results.Turn AI Investments into Real...
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Get your copy today and start turning AI initiatives into real business results.
Turn AI Investments into Real Business Results
Artificial intelligence is transforming the modern enterprise, yet many organizations struggle to turn AI initiatives into measurable business impact. The Return on AI: From Promise to Profit in the Age of Intelligent Business provides a practical roadmap for leaders who want their AI efforts to deliver real value, not just experimentation.
Written by AI industry leader Ashwin Mittal and Kellogg School of Management professor Mohanbir Sawhney, this book introduces the AI Impact Model, a framework designed to help organizations predict the success of AI initiatives, prioritize the right projects, and maximize the return on their AI investments.
Inside, you will learn how to identify the AI opportunities most likely to succeed, avoid costly implementation mistakes, and move from isolated pilot programs to scalable enterprise solutions. Through real-world examples and practical insights, the authors explain the five key factors that determine whether AI initiatives deliver meaningful results.
Whether you are a business leader, AI practitioner, consultant, or strategist, this book provides the tools to make smarter AI decisions and drive measurable outcomes.
If you want AI to create lasting competitive advantage, this book shows how to turn AI's promise into profit.
Author: Ashwin Mittal,Mohanbir Sawhney
Publisher: Course5 Intelligence Inc.
Published: 04/28/2026
Pages: 232
Binding Type: Paperback
Weight: 0.70lbs
Size: 9.00h x 6.00w x 0.49d
ISBN: 9798995601609
About the Author
Mittal, Ashwin: - Ashwin Mittal is the Chairman and Co-founder of C5i, an applied AI and analytics firm that has partnered with Fortune 500 companies. He specializes in helping organizations turn artificial intelligence and advanced analytics into measurable outcomes and sustained business impact. Ashwin has guided companies across industries in scaling AI initiatives and moving beyond insights to action. He frequently writes and speaks on the future of decision-making in the age of AI.Sawhney, Mohanbir: - Prof. Mohanbir Sawhney is the McCormick Foundation Professor of Technology and Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. A leading authority on innovation and AI strategy, he has advised organizations including Microsoft, Adobe, Salesforce, and Reliance Jio. Mohan is the author of seven management books and a frequent contributor to Harvard Business Review and MIT Sloan Management Review.
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