The Romance of a Great Store

The Romance of a Great Store

The Romance of a Great Store"Caveat emptor," the Romans said, in their day. "Let the Buyer beware,"...
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SKU: gb-38921-ebook
Product Type: Books
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Author: Hungerford, Edward,1875-1948
Format: eBook
Language: English
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The Romance of a Great Store

The Romance of a Great Store

$19.99 $9.99

The Romance of a Great Store

$19.99 $9.99
Author: Hungerford, Edward,1875-1948
Format: eBook
Language: English

The Romance of a Great Store

"Caveat emptor," the Romans said, in their day. "Let the Buyer beware," we would read that phrase, today. For nearly four thousand years, perhaps longer, caveat emptor ruled the hard world of barter. Yet for the past sixty years, or thereabouts, a new principle has come into merchandising. You may call it progress, call it idealism, call it ethics, call it what you will. I simply call it good business. Caveat emptor has become a phrase thrust out of good merchandising. It is a pariah. The decent merchant of today despises it. On the contrary he prides himself upon the honor of his calling, upon the high value of his good name, untarnished. The man or the woman who comes into his store may come with the faith or the simplicity of the child. He or she may even be bereft of sight, itselfyet deal in faith and fearlessly. Caveat emptor is indeed a dead phrase. How and whence came this murder of a commercial derelict? ......Buy Now (To Read More)

Product details

Ebook Number: 38921
Author: Hungerford, Edward
Release Date: Feb 18, 2012
Format: eBook
Language: English

Contributors


Illustrator: Bailey, Vernon Howe, 1874-1953

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