The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Stoute, Steve
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Stoute, Steve

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip...
$51.34 AUD
$51.34 AUD
SKU: 9781592407385
Product Type: Books
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Author: Steve Stoute
Format: Paperback
Language: English
Subtotal: $51.34
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Stoute, Steve

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

$51.34
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Stoute, Steve

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

$51.34
Author: Steve Stoute
Format: Paperback
Language: English
Description
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation.

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.

The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.



Author: Steve Stoute
Publisher: Avery Publishing Group
Published: 08/07/2012
Pages: 320
Binding Type: Paperback
Weight: 0.60lbs
Size: 7.90h x 5.30w x 1.00d
ISBN: 9781592407385
Audience: Young Adult

About the Author
Advertising Hall of Achievement inductee Steve Stoute is the founder and CEO of the leading brand-marketing firm Translation. He is also the managing director and CEO of hair-and-body-care line Carol's Daughter, and has appeared in the critically acclaimed book and HBO series The Black List.
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