Touch: Five Factors to Growing and Leading a Human Organization by Maffin, Tod

Touch: Five Factors to Growing and Leading a Human Organization

In today's technology-led pursuit of efficiency, we've removed the humanity from business. Here's how to correct that....
$52.08 AUD
$52.08 AUD
SKU: 9781459728745
Product Type: Books
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Author: Tod Maffin
Format: Paperback
Language: English
Subtotal: $52.08
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Touch: Five Factors to Growing and Leading a Human Organization by Maffin, Tod

Touch: Five Factors to Growing and Leading a Human Organization

$52.08

Touch: Five Factors to Growing and Leading a Human Organization

$52.08
Author: Tod Maffin
Format: Paperback
Language: English

In today's technology-led pursuit of efficiency, we've removed the humanity from business. Here's how to correct that.

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce:

  • Hiring is done by automated keyword searches.
  • Offices have regressed to sterile, highly controlled environments.
  • Staff rely exclusively on template responses.
  • Websites are designed for search engines, not people.
  • Leaders are focusing on arbitrary and antiquated best practices.

In a world filled with complicated web forms and digital marketing services, we have lost the human element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.



Author: Tod Maffin, Mark Blevis
Publisher: Dundurn Group
Published: 10/28/2014
Pages: 264
Binding Type: Paperback
Weight: 0.93lbs
Size: 9.41h x 5.54w x 0.64d
ISBN: 9781459728745

About the Author
Mark Blevis is president of FullDuplex.ca, a firm that specializes in integrated digital communication and online reputation management. He also heads a team that researches how online information and interactions shape public opinion. He lives in Ottawa.

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