Unplugged: Adventures from MTV to Timbuktu

A freewheeling and riveting memoir from media honcho Tom Freston that takes us behind the scenes of his global adventures--from hitchhiking around the world, to running a clothing export company out of India and Afghanistan, to cofounding MTV, to becoming CEO of MTV Networks, then CEO of Viacom, then later returning to work in Africa and Afghanistan.

Tom Freston's path to the C-suite was decidedly non-traditional. After getting his MBA, he bartended his way through the United States and the Caribbean, sparking a lifelong passion for travel. After a brief stint on the fast track at an ad agency, he chucked it all and headed to the Sahara Desert and beyond. Entranced by India and Afghanistan, he stayed on for eight years and launched his first big success, Hindu Kush, a company that designed and manufactured contemporary clothing for export to America and other countries.

Freston's next chapter followed his other passion: music. He joined the small original team that launched MTV where he swiftly climbed the ladder, eventually overseeing not only MTV but also Nickelodeon, Comedy Central, VH1, CMT, and other iconic networks. He built a creative powerhouse that transformed global popular culture in cable's all-conquering heyday.

In this unique memoir of risk-taking, rule-breaking, and warm cultural exchanges, Freston shows how to be successful at living your life on your own terms.

Author: Tom Freston
Publisher: Gallery Books
Published: 11/18/2025
Pages: 320
Binding Type: Hardcover
Weight: 1.20lbs
Size: 9.10h x 6.20w x 1.40d
ISBN: 9781668089798


Review Citation(s):
Publishers Weekly 09/29/2025
Kirkus Reviews 10/15/2025
Booklist 11/01/2025

About the Author
Tom Freston is a cofounder of MTV and the former CEO of Viacom, where he oversaw Paramount Pictures. After launching a successful clothing export company out of Afghanistan and India, Freston transitioned into the media landscape, helping found MTV and bringing it to international fame in more than 150 countries. Before his Viacom roles, he ran MTV Networks for seventeen years, overseeing Nickelodeon, VH1, Comedy Central, and other legendary networks. He is a board member of Imagine Entertainment and a board member emeritus of both the American Museum of Natural History and the think tank New America. He currently serves as Board Chair of The ONE Campaign, an anti-poverty advocacy organization focusing on Africa.