Get Discount 5% Off
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Currency
Couldn't load pickup availability
Design awareness is increasingly important in the quick-publishing models embraced by web publishers and rapid-release book publishers eager to create reader-ready documents. These models often condense the number of trained professionals who touch a piece before it's published. Freelance editors become more valuable to publishing production process when, in addition to knowing written rhetoric, they understand the basic grammar of document design. Visual Grammar: Design Foundations for Editors explains the four basic principles of design along with examples of what to do and instances where things go wrong. It also presents how each principle can serve a project's message, purpose, and audience.
Visual Grammar includes 20 images illustrating the concepts of size, vertical and horizontal alignment, curve alignment, fonts and font alignment, eyeline and eyesight, proximity unity and exclusion, and other graphic design fundamentals. The author presents the basics of graphic design, not just for book design but other graphic design skills for editors, including: How to design a lead magnet, how good page layout design assures a message is delivered the way it is intended.
There are up to a dozen foundational principles, but arguably the most important of them are contrast, repetition, alignment, and proximity. Armed with an understanding of these principles, you can use visual grammar to create a coherent hierarchy of information for readers and viewers. Once you've structured your documents well, you can fine-tune the typefaces and typesetting to create elegant and effective reader-ready documents.
Each of these foundational principles of graphic design-contrast, repetition, alignment, proximity, and hierarchy-are rhetorical tools editors need to help organize, emphasize, and clarify texts in ways that are appropriate for a finalized, ready-to-publish work. An additional understanding of how to choose appropriate typefaces and how to typeset pages for optimal readability puts budding designers in a great position to create elegant and effective reader-ready documents.
Foundations of good design include: Contrast: ways in which elements in a design are different. Contrast creates emphasis; Repetition: ways in which elements in a design appear more than once. Repetition creates unity, rhythm, and a visual script. It helps create clarity; Alignment: ways to line elements up, both vertically and horizontally. Alignment creates flow up/down and left/right across a page and helps organize; Proximity: ways in which elements can be placed close together or far apart to communicate how logically related they are. It helps organize.
A strong designer knows how to use these foundational elements to create hierarchy. The purpose of hierarchy is to help readers know what to look at first and what to retain from a piece. The top and the bottom of the hierarchy are more important-the bit that gets their attention and the bit that lingers with them at the end.
Regarding typefaces and typesetting, the two main considerations for fonts are readability / legibility and personality. Most fonts are appropriate for a project based on where they fall on that sliding scale. To choose a typeface, a skilled book designer will use a JAGERN analysis for personality; X-height, serifs/sans serifs, other factors for readability. Design principles related to typesetting include: line length (margins) and justified vs. ragged edge.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Thanks for subscribing!
This email has been registered!
Product | SKU | Description | Collection | Availability | Product Type | Other Details |
---|