Visual Metaphors and Aesthetics: A Formalist Theory of Metaphor

This book offers a new definition of metaphor-as an ontological and visual construction, whose roots are external...
$434.13 AUD
$434.13 AUD
SKU: 9781350127715
Product Type: Books
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Author: Michalle Gal
Format: Hardcover
Language: English
Subtotal: $434.13
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Visual Metaphors and Aesthetics: A Formalist Theory of Metaphor by Gal, Michalle

Visual Metaphors and Aesthetics: A Formalist Theory of Metaphor

$434.13

Visual Metaphors and Aesthetics: A Formalist Theory of Metaphor

$434.13
Author: Michalle Gal
Format: Hardcover
Language: English

This book offers a new definition of metaphor-as an ontological and visual construction, whose roots are external visual forms, and its motivation is our attachment to forms. This definition, which Michalle Gal names "visualist," challenges the ruling conceptualist theory of metaphors and places a new emphasis on how we experience rather than understand metaphors. In doing so, she responds to the visual turn that is taking place in literature and the media, demanding that the visual become a site of philosophical analysis.

This focus on the external visual world allows Gal to employ visual theories to capture the essence of metaphor. She looks beyond conceptual or semantic mechanism, and returns to theories of Arnheim and Gombrich and the current evolution of ideas about the visual or material and embodied cognition. Proposing to see visual metaphors in their basic form, she uses a new externalist terminology of ontology, visuality, composition, affordance, construction, and emergence.

Setting out a new theory that takes into account that humans are visual no less than cognitive creatures, Visual Metaphors and Aesthetics lays the foundation for a new vocabulary to talk about metaphors.

Author: Michalle Gal
Publisher: Bloomsbury Academic
Published: 06/16/2022
Pages: 224
Binding Type: Hardcover
Weight: 1.08lbs
Size: 9.21h x 6.14w x 0.56d
ISBN: 9781350127715

About the Author
Gal, Michalle: - Michalle Gall is Head of the Cultural Studies Program at Shenkar College of Engineering, Design and Art, Israel.

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