What I Didn't Learn in Business School: How Strategy Works in the Real World by Barney, Jay
What I Didn't Learn in Business School: How Strategy Works in the Real World by Barney, Jay

What I Didn't Learn in Business School: How Strategy Works in the Real World

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His...
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$72.48 AUD
SKU: 9781422157633
Product Type: Books
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Author: Jay Barney
Format: Hardcover
Language: English
Subtotal: $72.48
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What I Didn't Learn in Business School: How Strategy Works in the Real World by Barney, Jay

What I Didn't Learn in Business School: How Strategy Works in the Real World

$72.48
What I Didn't Learn in Business School: How Strategy Works in the Real World by Barney, Jay

What I Didn't Learn in Business School: How Strategy Works in the Real World

$72.48
Author: Jay Barney
Format: Hardcover
Language: English
Description
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated.

Justin and his cohorts aren't real--What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts.

This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.

Author: Jay Barney, Trish Gorman Clifford
Publisher: Harvard Business Review Press
Published: 10/12/2010
Pages: 272
Binding Type: Hardcover
Weight: 1.20lbs
Size: 9.30h x 6.50w x 1.00d
ISBN: 9781422157633


Review Citation(s):
Choice 03/01/2011
Reference and Research Bk News 02/01/2011 pg. 89

About the Author
Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and upper-level managers in a variety of companies to strengthen strategic capabilities through a tailored mix of consulting, workshops, experiential learning, asynchronous and classroom learning. She works throughout the US, Asia, and Europe.
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