What Will They Say?: Confront Cultural Taboos and Discover Your Inner Power

You already know the rules. Bájale dos rayitas. De eso no se habla. Los trapos sucios se lavan en casa. You've lived by them your whole life. And they have cost you more than you know.

Denise Soler Cox was on a conference call when she felt the blood. She speed-walked to the bathroom, miscarrying her baby into a DIY pad she'd rigged together because God forbid she admit that she needed to go home. On her knees scrubbing blood from the grout with wet paper towels, she wanted to scream. But even then, she was worried that someone might hear.

This is what it looks like when the rules run your life, at work, in your body, your marriage, and at your mother's kitchen table. In the silence you kept the night something unfathomable happened and no one asked if you were ok.

For nearly a decade, brilliant women line up after her keynotes to confess secrets they'd never told anyone. Women who stayed silent to keep the peace, who felt guilty for wanting more, who believed that choosing themselves meant abandoning their families.

Through raw storytelling, a sharp, unapologetic sense of humor, and wisdom she earned the hard way, Denise exposes the ten cultural taboos keeping Latina leaders silent and shows us, finally, how to stop living by rules we never chose. How to find your public voice, how to shed a survivor mentality, how to choose your own healing without apology.

A leadership book that proves you can honor your cultura and take up every inch of space you deserve.

Author: Denise Soler Cox
Publisher: Atria/Primero Sueno Press
Published: 08/18/2026
Pages: 288
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.00h x 6.30w x 1.00d
ISBN: 9781668082966

About the Author
Denise Soler Cox is an award-winning filmmaker and sought-after keynote speaker who has captivated audiences on over 400 stages, transforming how we think about culture, identity, and belonging.

An internationally recognized voice on belonging, Denise was featured on NBC Nightly News as a culture expert and has partnered with world-renowned brands including Ralph Lauren, L'Oréal, LinkedIn, Microsoft, and JP Morgan Chase. She is the creator of the Top 100 podcast The Self-ish Latina podcast, which reached listeners in thirty-two countries and earned dual recognition from Apple Podcasts as a Featured Host and Featured Podcast. Her work has also been featured in Forbes, CNN, and on PBS.