Writing Copy for Dummies

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy...
$45.28 AUD
$45.28 AUD
SKU: 9780764569692
Product Type: Books
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Author: Kranz
Format: Paperback
Language: English
Subtotal: $45.28
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Writing Copy for Dummies by Kranz

Writing Copy for Dummies

$45.28

Writing Copy for Dummies

$45.28
Author: Kranz
Format: Paperback
Language: English
Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Author: Kranz
Publisher: Wiley Publishing
Published: 10/15/2004
Pages: 362
Binding Type: Paperback
Weight: 1.46lbs
Size: 9.06h x 7.50w x 0.87d
ISBN: 9780764569692

About the Author
Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

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