Writing for the Fashion Business: Bundle Book + Studio Access Card by Swanson, Kristen K.

Writing for the Fashion Business: Bundle Book + Studio Access Card

In the decade since this book was first published, the Internet and social media have upended the...
$268.83 AUD
$268.83 AUD
SKU: 9781501335815
Product Type: Books
Please hurry! Only 0 left in stock
Author: Kristen K. Swanson
Format: Other
Language: English
Subtotal: $268.83
10 customers are viewing this product
Writing for the Fashion Business: Bundle Book + Studio Access Card by Swanson, Kristen K.

Writing for the Fashion Business: Bundle Book + Studio Access Card

$268.83

Writing for the Fashion Business: Bundle Book + Studio Access Card

$268.83
Author: Kristen K. Swanson
Format: Other
Language: English

In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing.

Every chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q&As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry.

STUDIO Features Include:
Review concepts with flashcards of essential vocabulary

Instructor Resources Include:
Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes

Author: Kristen K. Swanson, Judith C. Everett, Jenny B. Davis
Publisher: Fairchild Books
Published: 03/24/2022
Binding Type: Other
ISBN: 9781501335815

About the Author
Jenny B. Davis is the founder of Davis Creative LLC. She's a fashion stylist, a photo shoot producer, and a freelance writer and editor.


Not available to be shipped via Media Mail
This title is only available via back order

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products